Strategic Email MarketingIntelligence by Design
The best email programmes are engineered, not emergent. A field guide to designing email as an intelligence system — and deciding on the change you create in an audience, not the metrics you happen to measure.
A book by Marco Härter · Physical · eBook · Audiobook
The Stack
“Visibility without interpretation is noise with authority.”
The argument
Reporting shows you everything. It explains nothing.
Email teams have never had more dashboards and never understood their audiences less. Opens and clicks describe what happened; they do not tell you what it meant, or what to do next. The organisation knows more. It understands less.
Intelligence isn’t what accumulates when you add more data, tools, or AI. It is engineered — designed into the programme as a system of layers, each answering a question the one below it cannot. That system is the book’s spine.
Look inside
The opening chapter, when it’s ready.
Join the list and you’ll get the introduction — the case for designing intelligence into email — as soon as the sample is out, plus launch access to every format.
Formats
One argument, three ways to read it.
Hardcover
A premium hardcover, ~280 pages, printed and shipped worldwide.
eBook
EPUB and PDF, DRM-free. Read on any device, keep it forever.
Audiobook
Narrated in full. Listen on the commute, at the desk, anywhere.
Bundle all three at launch. Pricing announced with the on-sale date.
Waitlist
Be first when it ships
The book is in final production. Join the list for launch access to every format — physical, eBook, and audiobook — and the opening chapter as soon as the sample is ready.